THE ROSEMARY COAST PROJECT
January 21, 2026
Mobile, Alabama — A city planted in rosemary.
By Herbscapes
The Rosemary Coast Project is a city-beautification and wellness initiative to plant rosemary throughout Mobile, Alabama—creating greener streets, supporting pollinators, and bringing the calm, clean fragrance of rosemary into everyday life.
Goal: 1,000 rosemary plants planted across Mobile in 12 months.
COMING: Join the Rosemary Coast
COMING: Sponsor a Drop
Why Rosemary?
Rosemary is more than an herb. It’s a resilient, beautiful plant that thrives in Gulf Coast conditions—heat-tolerant, drought-tolerant, and naturally fragrant.
It’s the perfect signature plant for Mobile because it:
- survives our climate with minimal fuss
- looks beautiful in borders, medians, and public corners
- supports pollinators
- smells incredible—fresh, clean, unforgettable
Rosemary is simple. Rosemary is strong. Rosemary is Mobile-proof.
What We’re Building
We’re building something unique: a living identity for Mobile.
A city where:
- neighborhoods have rosemary borders
- public spaces smell clean and herbal after rain
- businesses proudly display “Rosemary Coast Partner”
- visitors remember Mobile not just by sights—but by scent
This is The Rosemary Coast.
A signature landscape. A signature aroma. A signature story.
The Mission
To plant rosemary throughout Mobile, Alabama—one drop at a time—while inspiring residents, businesses, and neighborhoods to participate in a movement that’s simple, beautiful, and lasting.
Herbscapes.com 